Dyan Doody
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Deus Ex Machina

Landing page UX and visual design for Deus Ex Machina

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Deus Ex Machina

responsive landing page

 

SKILLS

User Experience
Visual Design

 

Creating a landing page to drive users to experience a brand and potentially connect with it and the company is no easy task. It certainly doesn't hurt when the brand you choose is already alluring and sexy though! Deciding to advertise custom motorcycles my group partner and I created a responsive landing page for the brand Deus Ex Machina specifically to drive consumers to their custom bike products. Deus is a completely different kind of motorcycle company creating custom bikes around the world. Beyond just a brand, Deus Ex is a culture and a passionate group of motorcycle enthusiasts. We brought that lifestyle into our custom landing page to sell the product.

 
 
Using assets gathered from the Deus Ex Machina brand we created this concept landing page.

Using assets gathered from the Deus Ex Machina brand we created this concept landing page.

 
 

Our landing page was built to move traffic to Deus Ex's website for marketing purposes as well as to introduce consumers to the motorcycle brand. The idea is the users will come to the customized landing page and then click through to the content, maybe opt-in to an email list and/or begin a bike build. The content is relevant to the current brand and creates a cohesive feel so that going from the landing page to Deus Ex's website would feel like a natural path. We made it sleek and focused creating a distinct design to show off their motorcycles and what the Deus Ex culture is like.

 

Visual Design

Designed to be optimal on desktop, tablet and mobile the Deus Ex Landing Page can draw in new brand enthusiasts across any device.

 
 
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This responsive landing page design was a quick sprint project which I worked on with Brian Jackson. We built the landing page in WordPress and hand coded the page to get the look we were going for. We chose to challenge ourselves to make something sleek and modern for a product we'd long admired from afar. Here’s a short video of the interactive landing page.